More importantly, if you set up a date on a site for “ugly” singles and an unexpectedly attractive individual shows up, do you get your money back?

More importantly, if you set up a date on a site for “ugly” singles and an unexpectedly attractive individual shows up, do you get your money back?

Jerry Seinfeld once memorably described the population of America as, at best, Five percent dateable.

Well, the other 95 percent need love, too, right?

Fortunately for them (please hold your comments regarding the appearance of my profile picture and the appropriateness of my use of the 2nd person), there’s now a website, Ugly Schmucks, loyal to helping the plain-looking find each other.

CNN interviewed site creator Joe DeLuca, who said the site had attracted Two,000 members in its very first month, but had yet to produce a successful coupling that he was aware of.

“We want our members to be looking for genuine personality rather than outer appearance,” he said.

Will Ugly Schmucks be an effective antidote to the superficiality inherent in online dating? Since it’s up to the user to self-identify him or herself as “ugly,” will the removal of the tendency toward exaggerating and outright lounging online ensure genuine personalities will shine through by default?

This idea isn’t exactly fresh. In August, a site called the Ugly Bug Ball debuted in Britain. Claiming to “deal in reality,” it was billed as the very first dating site for ugly British people, which. well, the joke there pretty much writes itself, am I right? Just kidding, come on.

That site was created by an entrepreneur who was evidently less interested in connecting people with “genuine personality” than he was in telling things like, “It’s a sad fact that up to half of the UK is made up of ugly people yet amazingly nobody has ever thought of providing a dating service for them. Some of these will be moderately ugly, but others will have fallen from the ugly tree and hit every branch on their way down.”

Wow, actual statistics.

Is this a successful way to engage a segment of the population underserved by the current online dating market? More importantly, if you set up a date on a site for “ugly” singles and an unexpectedly attractive individual shows up, do you get your money back?

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